MindC@re
Conception and creation of MindC@re, a product designed for digital health. It is a medically certified solution (Class IIa) intended for dementia risk assessment. The product combines data from two digital solutions: MindC@lc and MindBr@ce. The target users are family members, caregivers, friends, and helpers of individuals aged 50 and above.
Mindcare has attracted interest from potential funders. It received an Honourable Mention in the NOVA ImpACT Challenges 2023 and was invited to participate in the NOVA Science & Innovation Day.
— UX Design, Art Direction, Business Strategy, Branding
Why a dementia screening
Early detection promotes a better prognosis and allows people to leave more years independently.
Sofia Patel
Retired (professor)
78 years old
Married
No children
I can't find my keys. Someone must have stolen them!
At 55, she developed cardiovascular risk factors and was under medical supervision. Her increasing forgetfulness was dismissed as normal by her relatives and friends, and she never underwent dementia screening. By 60, her behavior led to social isolation and she quit her job. At 65, she was diagnosed with dementia and began targeted therapy. By 70, her dependency had worsened, leading to institutionalization. Today, she no longer recognizes her relatives and spends most of her time sitting on the garden bench.
The number of people with dementia is increasing worldwide.
55 million people
2022
139 million people
by 20501
Dependence is the main cost driver associated with this disease, in 2019 the associated cost was 1.3 trillion and the projection for 2050 is 2.8 trillion1.
Process and reasearch
Interviews
Interviews were conducted with specialists, including neuroscientists, biomedical engineers, and neurologists. Additionally, conversations were held with elderly caregivers, and nursing homes were contacted to gather comprehensive insights.
User personas
User personas were created to represent the patients at risk of dementia, as well as the caregivers and responsible individuals who support them.
Market research
Research was conducted on current methods for diagnosing dementia as well as existing market solutions. An understanding of the various available equipments, both digital and physical, was developed, to understand how an integrated solution might work.
How might we assist caregivers in recognizing the early signs of dementia to intervene holistically and improve the prognosis?
Solution and worflow
MindC@re platform
Medically certified solution (Class IIa)
intended for dementia risk assessment
MindC@lc
Scientifically validated calculator (web and app) available to all that combines:
MindBr@ce
An ergonomic and accessible wearable:
MindC@re
User friendly platform that gives access to the two digital solutions, with easy login with user ID and password (information required to register: birth day and years of schooling). Visualize, collect and analyze the health data obtained from users, applying advanced analytics and machine learning algorithms and develop risk profiles based on the combined data (data can be downloaded).
MindC@lc
Validated questionnaire that assesses cognitive impairment, estimates severity, and monitors changes, commonly used for dementia screening and treatment response. It is accessible to all, addressing various barriers. The primary users are caregivers, relatives, or any available person who can validate some answers, with insights from family and friends.
MindBr@ce
Wearable, ergonomic, and adjustable bracelet that features biometric and accelerometer sensors that sample data every second. It is available in various designs and materials, making it a versatile consumable. The technology is easy to develop and low-cost.
Business strategy and plan
Business model
Market
Competitive advantage
Roadmap
Product showcase and recognition
Presentation of MindCare at the NOVA ImpACT Challenges 2023, an innovative competition focused on solving social or environmental problems, where MindC@re was selected to compete and received an Honourable Mention.
Showcase of MindC@re at the NOVA Science & Innovation Day 2023, highlighting the latest advancements and achievements. Photo is missing one element from the group.
